Theory is a New York-based men's and women's contemporary fashion label which sells clothes and accessories.

Theory

Miles Beanie In Merino Wool

Men's Hats

for us, emil erwin represents everything we admire about nashille's community of local makers. when we decided to we wanted to develop some leather accessories, the choice was easy... emil's attention to detail, design, and craftsmanship is second to none.
so we went to work with emil congdon (founder) to put together a small collection of leather accessories for everyday use. sourcing premium quality horween leather and solid brass hardware from U.S. based companies with the absolute highest standards.
the final result is a set of meticulously crafted pieces, designed to last many lifetimes.

dimension: 3/4" x 6"
7oz horween veg tan leather custom made brass hardware made in usa

chosen for a reason. (we don’t sell anything we don’t love.)
wipe clean with a dry cloth.

Premium blue jeans - made with love / made to last. founded in 2009, forever on the quest to make the perfect jeans.

imogene + willie

Emil Erwin X I+w Keychain In Natural

Title

Men's Accessories

for us, emil erwin represents everything we admire about nashille's community of local makers. when we decided to we wanted to develop some leather accessories, the choice was easy... emil's attention to detail, design, and craftsmanship is second to none.
dimensions: 8" x 6" x 1"

Emil Erwin Natural Leather Tray

wooden box set of 6 Japanese paper incenses with varying scents, including spicy jasmine, elegant citrus, smoky cinnamon, white floral, green grass, and true aqua. includes felt mat and ceramic burning dish.

the essential oils were individually selected for their ability to relieve tension and calm the mind.

set of 6
materials: paper, felt, ceramic
dimensions: 3.82" x 1.42"

Ha Ko White Paper Incense Pack

the iconic i+w gift card. the perfect gift, every time.
each gift card, enclosed in a selvage sleeve with the classic i+w bartack plus sign, is stamped and filled out by hand and then wrapped with care by our team.
your i+w gift cards will be mailed to the shipping address you specify at checkout.
click here if you prefer to send a digital gift card.
available in increments from $50-$1000. if you would like to request a specific denomination, just reach out to us and we'll be happy to help.

The I+w Gift Card

The Happy Face Drip embroidered dad hat is sure to put a smile on your face. Melt bad vibes and cop your new favorite hat now!

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
Pre-Curved Visor
Premium Adjustable Metal Buckle
6 Sewn eyelets

We are Riot Society. We eat our vegetables, look both ways before crossing the street.. and oh yeah, we make t-shirts. Some of them are funny. Life's A Riot.

Riot Society

Happy Face Drip Embroidered Dad Hat

Color

Size

Stick with your favorite brand. These stickers are made from rugged laminated vinyl to protect them from weather and sunlight.
Size: 3" x 3"

Rugged apparel made from the finest fabrics. Comfortable, durable clothes and versatile gear. Redefining: Normal.

The Normal Brand

Circle Logo Sticker

reminiscent of a quiet forest grove, this scent is perfect for deep relaxation.
the essential oils were individually selected for their ability to promote relaxation, increase focus, and lull you into a deep sleep. with notes of vetiver, cypress, hiba, and bergamot, it relieves tension and calms the mind.

set of 6
materials: paper, felt
dimensions: 3.82" x 1.42"

Ha Ko Black Paper Incense Pack

the perfect utilitarian pocket knife and a treasured piece of Japan’s history.
minimal in design and moderate in size, each knife is crafted in the small town of Miki, a city with over 200 years of blacksmithing history.

carbon blade
folded brass sheath
made in Japan
3 3/4" closed, 6 3/4" open

+ also available in a smaller size.

Higonokami Folding Knife (large)

The Skull Drip embroidered beanie is sure to complete any killer fit. Your closet will ooze with style, grab yours now!

12" Classic Knit Beanie w/ Cuff
100% Acrylic Knit
Closure Stretch-to-Fit
One Size

Skull Drip Embroidered Beanie

this is one of curated collection of products we are honored to carry by the fine folks at Haoma, a brand founded on the belief that the human connection to nature is the path to wellness.
a gently exfoliating, cold-processed soap formulated for body, face, and hands to regenerate the skin's natural moisture barrier.

6oz bar
Bentonite clay, volcanic black sand, activated charcoal, shea butter
100% vegan and cruelty-free

sodium palmate, sodium palm kernelate, water, glycerin, social gluconate, fragrance, grapefruit peel oil, boswellia carterii oil, orange peel oil, clove leaf oil , rosa canina seed oil, sunflower seed oil, safflower seed oil, bitter orange leaf/twig oil, cupressus sempervirens oil, vetiveria zizanoides root oil, cananga odorata flower oil, shea butter, palm acid, bentonite, sodium chloride, palm kernel acid, silica, abies sibirica oil, charcoal powder, camellia sinensis leaf extract, aloe barbadensis extract, punica granatum fruit extract, tocopherol, titanium dioxide, citric acid, limonene, eugenol.

“earth” All-over Soap By Haoma

the latest addition to our ongoing collaboration with the second-generation sock makers at Little River Sock Mill.

each pair is thoughtfully made in Fort Payne, Alabama, from Texas-grown, certified organic cotton.

66% organic cotton, 32% nylon, 2% elastic.
fits women's size 7 - men's size 13

+ click here to see all of the i+w x little river socks.

crafted with purpose, from fit design down to the smallest details.
wash cold. tumble dry low.

Li’l Buddy Sock In Sage

Club Monaco offers chic and stylish men's and women's clothing. Discover fashionable dresses, shirts, pants and more when you shop Club Monaco.

Club Monaco

Seersucker Hat

Kensington Cashmere Beanie

each piece features its own unique weave that gives it a slight variation in dyes for a depth of color.
with an exceptionally soft hand feel, it's a 2.5-ply Shinto gauze towel that’s both lightweight and substantial.

45 1/4" x 11 3/4"
2.5 ply gauze
100% cotton
made carefully in Osaka, Japan.

+ also available in charcoal and navy.

wash with like colors in cold water. for best results, hang to dry.

Morihata Gauze Towel In Beige

Discover the latest trends in Mango fashion, footwear and accessories. Shop the best outfits for this season at our online store.

Mango

Pocket Tote Bag

Men's Bags

inspired by the brighter days ahead.

to be worn with a smile.
to be worn with pride.
the latest addition to our ongoing collaboration with the second-generation sock makers at Little River Sock Mill.

each pair is thoughtfully made in Fort Payne, Alabama, from Texas-grown, certified organic cotton.

66% organic cotton, 32% nylon, 2% elastic.
fits women's size 7 - men's size 13

+ click here to see all of the i+w x little river socks.

crafted with purpose, from fit design down to the smallest details.
wash cold. tumble dry low.

Rainbow Sock In Natural

Marking its 250th anniversary in 2017, British brand Joshua Ellis is widely celebrated for its steadfast dedication to quality and use of luxury materials. Beautifully woven in soft and lightweight pure cashmere.

100% Cashmere.
Made in the U.K.
12 in x 70.5 in.

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations include Champion, New Balance, and Timex.

Todd Snyder

Joshua Ellis Cashmere Scarf In Black

Style

Men's Scarves

Cotton Twill Baseball Cap

we’ve been talking about making a trucker hat for years. i mean, most of us wear ’em… but ours are almost always vintage. for a very simple reason — it was damn hard to find a well-fitting trucker hat made in the USA.
simple, straightforward, made well, and made right here.
inside measurement: 22 3/4" - 24 3/4"

snapback enclosure
embroidered shop patch with marrow edge
made in the USA
cotton/poly twill with mesh

+ also available in green.

wash by hand in warm water with mild detergent.

The "service Station" Trucker In Black

for us, emil erwin represents everything we admire about nashille's community of local makers. when we decided to we wanted to develop some leather accessories, the choice was easy... emil's attention to detail, design, and craftsmanship is second to none.
dimensions: 13"x 11" x 8"

Emil Erwin Natural Leather Basket

Roses are red, violets are blue the rose on this beanie was stitched just for you.

12" Classic Knit Beanie w/ Cuff
100% Acrylic Knit
Closure Stretch-to-Fit
One Size

Rose Embroidered Beanie

to keep with you wherever you may go.

the latest addition to our collection of bandanas. the design pulls both from original artwork first painted by matt and countless vintage bandanas that we've gotten our hands on over the years. each bandana improves with wear and age.

100% cotton
21" x 21"
made in the USA

this bandana is also available for custom chainstitch embroidery. click here to see more.

hand wash, hang to dry.
wear it or frame it.

The "lost Time" Bandana

Feel the love in the Kanji Love Embroidered dad hat. Bring Good vibes anywhere you go. Pick yours up now!

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
Pre-Curved Visor
Premium Adjustable Metal Buckle
6 Sewn eyelets

Kanji Love Embroidered Dad Hat

Camden Beanie In Ribbed Cashmere

there are rare, magic days when we realize we're not alone in our original commitment to making all of our clothes in the USA. now, in collaboration with the second-generation sock makers at Little River Sock Mill, imogene + willie makes socks... in America.

each pair is thoughtfully made in Fort Payne, Alabama, from Texas-grown, certified organic cotton.

66% organic cotton, 32% nylon, 2% elastic.
fits women's size 7 - men's size 13

+ click here to see all of the i+w x little river socks.

crafted with purpose, from fit design down to the smallest details.
wash cold. tumble dry low.

Hellcat Sock In Natural

Besides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you need to get that job done no matter where your lifestyle takes you.

Normal Dopp Kit - Navy

we're thrilled to pass the scent of our home on to yours. in collaboration with candle industry legend Ron Robinson, we introduce our second imogene + willie candle. it's a plentiful scent of palo santo, sage, vetiver, frankincense, and shiso leaf.

premium soy blend, 9oz / 250g

+ see our original plus candle here.

crafted with purpose, from design down to the smallest details. (we don't sell anything we don't love.)
use with care. do not leave open flame unattended.

The Plus Candle No. 2 (white)

to carry with you wherever you may go, whether you need it or not.
hand stamped on a brushed brass WWII 1941 replica zippo.
note: each zippo is shipped new. wear and patina come through time and circumstance, and your zippo will achieve the perfect aged look.
our zippos ship without lighter fluid. you can find it here.

dimensions: 1 1/2" x 2 1/8"
each zippo is stamped by hand. please allow 2-3 days to ship.

a rich patina will develop over time. if you prefer, polish occasionally to maintain a high shine.

Hand Stamped "true Love" Zippo

The Skull Drip embroidered dad hat is sure to complete any killer fit. Your closet will ooze with style, grab yours now!

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
Pre-Curved Visor
Premium Adjustable Metal Buckle
6 Sewn eyelets

All sale items are final sale.

Skull Drip Embroidered Dad Hat

Rosebud Sock In Natural

handwoven vintage west African textile scarf. versatile, lightweight and one-of-a-kind with natural fading and wear.

approximately 61" long by 7-12" wide because of their hand woven construction, each textile is unique and sizes and colors will vary slightly

hand wash, hang to dry.
pre-loved with signs of a previous life. chosen for its character, this piece was carefully selected. every fade and flaw tells a story.
wear it or frame it.

Vintage African Patterned Indigo Scarf

this set comes with a porcelain dish, brass ball incense holder, and sandalwood incense.
known for its sweet, rich scent and its calming properties, these incense sticks make ample use of high quality Indian sandalwood plus natural scents also used in herbal medicine—delivering a peaceful, full-bodied fragrance.

includes 24 sandalwood incense sticks

Hasami Incense Holder Set With Sandalwood

each piece features its own unique weave that gives it a slight variation in dyes for a depth of color.
with an exceptionally soft hand feel, it's a 2.5-ply Shinto gauze towel that’s both lightweight and substantial.

45 1/4" x 11 3/4"
2.5 ply gauze
100% cotton
made carefully in Osaka, Japan.

+ also available in charcoal and beige.

wash with like colors in cold water. for best results, hang to dry.