"complex things are easy to do. simplicity is the real challenge." - r.j. waller

knit watch cap with a navy-inspired custom i+w label... the perfect companion for the colder months to come. made in the USA.

one size fits all
100% acrylic

+ click here to see all of the i+w watch caps.

hand wash, lay flat to dry.

Premium blue jeans - made with love / made to last. founded in 2009, forever on the quest to make the perfect jeans.

imogene + willie

The I+w Copper Watch Cap

Title

Men's Hats

the original plus cap.
the plus cap is made from premium broadcloth wool with a snapback closure. no need to wonder your cap size, simply adjust the cap to the perfect fit.
the simple antique cream "plus sign" felt patch is the answer for any fan of this effortless look who may not necessarily show allegiance to a particular team.
to produce our very own baseball cap, we deferred to our friends at Ebbets Field. Since 1988 Ebbets Field has been making the finest vintage-inspired athletic apparel in the USA, so the choice was an easy one.

- premium broadcloth wool - adjustable snapback closure - made in the USA

one size fits all. fits hat sizes 6 5/8 - 8.

The "plus" Cap

Our mid profile caps have a structured front and curved brim, but still hold their shape. There’s a built-in athletic sweat band for comfort and to absorb any sweat.

Rugged apparel made from the finest fabrics. Comfortable, durable clothes and versatile gear. Redefining: Normal.

The Normal Brand

Circle Patch Performance Cap

Color

Reap the benefits of a simple yet great design with our reaper embroidered dad hat. The expertly embroidered grim reaper is fresh to death. Grab one before this reaper knocks on your door.

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
6 Sewn eyelets
Pre-Curved Visor
Premium Adjustable Metal Buckle

We are Riot Society. We eat our vegetables, look both ways before crossing the street.. and oh yeah, we make t-shirts. Some of them are funny. Life's A Riot.

Riot Society

Reaper Embroidered Dad Hat

Size

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The large embroidered Bear gives it that perfect Normal Brand touch.

Large Bear Knit Beanie

Roses are red, violets are blue the rose on this hat was stitched just for you.

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
6 Sewn eyelets
Pre-Curved Visor
Premium Adjustable Metal Buckle

Rose Embroidered Dad Hat

Nicknamed after our brother Lan, this low profile cap has a structured crown and curved brim to hold its shape. You guys love this hat so much that it keeps coming back.

Dano Trucker Cap

an homage to our hometown and the teams that have come from it, dating back to 1885 with the first team, the Nashville Americans played in the infamous Sulphur Dell Stadium.
we’re rooting for our hometown with the cream felt emblem and as always, it's signed with love on the back with an embroidered plus sign.
made by our friends at Ebbets Field, the black wool broadcloth cap fits perfectly to your head with a black cotton sweatband and white satin seam tape.

- premium broadcloth wool - fitted cap - made in the USA

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The "nashville" Cap

Hat Size

If you were a fruit you'd be a fineapple.

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
6 Sewn eyelets
Pre-Curved Visor
Premium Adjustable Metal Buckle

Pineapple Embroidered Dad Hat

Get a leg up on your friends and grab this dad hat with the coolest flamingo you'll ever see. He doesn't give a flock so you shouldn't either.

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
6 Sewn eyelets
Pre-Curved Visor
Premium Adjustable Metal Buckle

Flamingo Embroidered Dad Hat

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The tonal embroidered Bear and soft pom give it that perfect Normal Brand touch. This beanie is a fan favorite every year, and we promise to keep it coming.

Pom Beanie

strong enough for corralling horses and cool enough to wear surfside.
each hand-crafted palm hat is personally signed on the inside by its maker.

brim: 3"
crown: 4 1/4"

available in sizes from 7" - 7 1/2".
to determine your hat size, measure around your head, keeping the tape level and firm, across the temples and above the eyebrow ridges.
use the chart below to convert your measurements into the appropriate hat size.

head circumference - hat size
22" - 7
22 3/4" - 7 1/4
23 1/8" - 7 3/8
23 1/2" - 7 1/2

Handwoven Guatemalan Palm Hat

This low profile cap has a curved brim and a structured front to hold its shape. The staple hat is a classic style for everyone.

Leather Patch Trucker Cap

Our classic Riot bear is having the time of his life chillin' with a Red Cup in his hand partying the Riot Society way. You can't have a red cup in your hand without this embroidered dad hat and you can't have this dad hat without a red cup in your hand!

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
6 Sewn eyelets
Pre-Curved Visor
Premium Adjustable Metal Buckle

Riot Bear Embroidered Dad Hat

Who hurt you? Not us! Let us help stitch that heart back together with our embroidered broken heart dad hat. Sew what if you've been hurt. Grab an awesome tee that will make you look good. If you look good, then you'll feel good!

Garment Washed Superior Cotton Twill
100% Cotton
Unstructured 6 Panel Cap
Soft Crown Lining
6 Sewn eyelets
Pre-Curved Visor
Premium Adjustable Metal Buckle

Broken Heart Embroidered Dad Hat

Effortless urban style, with expert craftsmanship - clothing, shoes & apparel for men & women from rag & bone. Free shipping on all US orders!

rag & bone

Finch Beanie

Discover the latest trends in Mango fashion, footwear and accessories. Shop the best outfits for this season at our online store.

Mango

Wool Beret

Wool-blend Flat Cap

Addison Striped Beanie

Mesh Fabric Cap

Chunky Knit Beanie

Cotton Baseball Cap

Wool-blend Baseball Cap

Beret Cap-style

Ribbed Knit Beanie

Cotton Bucket Hat

Browse our SS20 collection today with free shipping on orders over $100.